Insights

Marketing, leads and getting paid.

Plain-English writing for Australian service businesses. No jargon, no vanity metrics, and no pretending reach is revenue.

Your Marketing Agency Can't Tell You Which Post Made You Money

Reach, impressions, engagement rate. None of it pays a bill. Here is why no agency can trace a post to a paid invoice, and what to ask for instead.

Every guide tells service businesses to post more consistently. Nobody ever asks when a plumber is supposed to do it.

In 2026, most searches never reach a website. Here's where your customers actually are, and how to become the business AI recommends.